CASE STUDY

Touba Oil is a Senegal multibusiness fuel company with petrol retail as one of the focuses for active development.

The company’s interest in Petrol Plus was conditioned by two major factors. For Touba Oil active growth in retail business required attracting large corporate clients that had already been using

fleet cards issued by such global giants as Total and Shell. Another business task was to speed up the servicing process: the company’s stations are located in highly traveled areas and their handling capacity used to lack behind the ever-growing demand.

About Touba Oil

Touba Oil started operating in 2006. In addition to it’s own retail chain, the company offers franchise opportunities which consists in delivering ready-to-use stations to franchisees who have acquired land sites for that purpose.

The overall number of petrol stations under the Touba Oil brand is 24.